Soto Center
According to our open methodology, this clinic scored 51.1/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #10 of 12 ranked clinics · Last checked: 25 September 2026
51.1/100
Positions by Rating Profile
- Overall Transparency & Trust#1051.1/100
- Best for Expats#1048.3/100
- Best for Dental Implants#1146/100
- Best for Emergency Dental Care#551.3/100
- Best Price Transparency#1035.6/100
- Best English-speaking Clinicsnot ranked
- Best for Families / Children#753.4/100
- Sleep Dentistry (GA / deep sedation)not ranked
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ? General anaesthesia / deep sedation (sleep dentistry) — Not verified Offers clinical hypnosis (hipnosis clínica) for dental-anxiety patients; no sedation/GA info found
Summary
Multi-specialty dental center in Monterrey (two locations: Pío X and San Javier) offering orthodontics, implants, oral/maxillofacial surgery, endodontics, periodontics, pediatric dentistry and prosthodontics. Directed by Dr. Sergio Eduardo Soto Delgado. Prices not published.
Strengths
- Information Transparency: 18 of 20 points.
- No red flags identified in public sources.
Weaknesses
- Price Transparency: 0 of 15 verifiable points (missing: prices or price ranges published; cleaning price listed; filling price listed; crown price listed; implant price listed; consultation price listed; x-ray / imaging price listed)
- AI & Search Visibility: 3 of 8 verifiable points (missing: mentioned for: best dentist Monterrey; mentioned for: English speaking dentist Monterrey; mentioned for: dental implants Monterrey; mentioned for: emergency dentist Monterrey; mentioned for: Monterrey dental clinic for expats)
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
18 / 20
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website [s1] | 4/4 |
| ✓ | Dentist names listed [s1] | 3/3 |
| ✓ | Dentist specializations listed [s1] | 2/2 |
| ✓ | Real clinic photos Google listing photo shows the clinic's own team performing a procedure, branded scrub cap visible [soto-center-deepen-10] | 2/2 |
| ✓ | Service list published [s1] | 3/3 |
| ✓ | Clear contact details [s1] | 2/2 |
| ✗ | English website version All 21 pages in the sitemap read; every page is Spanish-only with no English version or language switch [s1] | 0/2 |
| ✓ | Address and map published [s1] | 2/2 |
Price Transparency
0 / 15
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
Reputation & Reviews
11.5 / 20
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ◐ | Google rating (Bayesian-adjusted) as of 2026-08-25 [soto-center-refresh] | 4/6 |
| ◐ | Google review volume [soto-center-refresh] | 0.5/3 |
| ◐ | Review recency [soto-center-refresh] | 1.5/3 |
| ✓ | Clinic responds to reviews The owner replies to reviews on Google: 6 of the 6 reviews read carry an owner reply, 4 of them to reviews from the last 12 months; the latest reply is dated 2026-07-27 (to a review of 2026-04-07). [soto-center-deepen-15] [soto-center-deepen] | 2/2 |
| ✓ | No recurring complaints Histogram has zero reviews at 1-2 stars [soto-center-deepen-11] | 2/2 |
| ? | No suspicious review patterns Only 6 Google reviews could be read for this listing (11 on the listing), fewer than the 10 needed to assess review patterns. [soto-center-deepen-15] | 0/2 |
| ✓ | Active Facebook presence [s1] | 1/1 |
| ✗ | TripAdvisor presence No relevant TripAdvisor listing found by name search; no TripAdvisor link on the clinic's own channels [soto-center-deepen-2] [soto-center-deepen-12] | 0/0.5 |
| ✓ | Other review platforms Has its own clinic page on Doctoralia at Av. Pío X 1217 (1 patient review, checked 2026-10-01). [soto-center-platforms] | 0.5/0.5 |
Medical Infrastructure
9 / 15
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ? | On-site X-ray | 0/2 |
| ? | CBCT (3D imaging) | 0/2 |
| ✓ | Implantology [s1] | 2/2 |
| ✓ | Orthodontics [s1] | 2/2 |
| ✓ | Oral surgery [s1] | 2/2 |
| ✓ | Pediatric dentistry [s1] | 1.5/1.5 |
| ✓ | Emergency care The clinic's own blog states it offers 24-hour emergency services [soto-center-deepen-3] | 1.5/1.5 |
| ? | Works with international patients | 0/2 |
Communication & Service
4.5 / 10
How easy it is to contact the clinic, get answers, and book - especially for international patients.
| ✓ | WhatsApp / LINE available [s1] | 2/2 |
| ? | Response speed | 0/1.5 |
| ? | English spoken | 0/2.5 |
| ✗ | Pre-visit consultation possible Contact page offers only phone, email and WhatsApp contact, no scheduling widget with service/time selection [soto-center-deepen-4] | 0/1.5 |
| ✓ | Clear service explanations [s1] | 1/1 |
| ✓ | Convenient opening hours Google listing shows Saturday hours [soto-center-deepen-13] | 1.5/1.5 |
AI & Search Visibility
3 / 10
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist Monterrey", "English speaking dentist Monterrey", "dental implants Monterrey", "emergency dentist Monterrey", "Monterrey dental clinic for expats".
| ✗ | Mentioned for: best dentist Monterrey Not present in the top web results for "best dentist Monterrey" on 2026-09-25. [soto-center-deepen-5] | 0/1 |
| ✗ | Mentioned for: English speaking dentist Monterrey Not present in the top web results for "English speaking dentist Monterrey" on 2026-09-25. [soto-center-deepen-6] | 0/1 |
| ✗ | Mentioned for: dental implants Monterrey Not present in the top web results for "dental implants Monterrey" on 2026-09-25. [soto-center-deepen-7] | 0/1 |
| ✗ | Mentioned for: emergency dentist Monterrey Not present in the top web results for "emergency dentist Monterrey" on 2026-09-25. [soto-center-deepen-8] | 0/1 |
| ✗ | Mentioned for: Monterrey dental clinic for expats Not present in the top web results for "Monterrey dental clinic for expats" on 2026-09-25. [soto-center-deepen-9] | 0/1 |
| ✓ | Structured data on website Site's JSON-LD includes Dentist and Organization entities [soto-center-deepen-14] | 1.5/1.5 |
| ? | Google indexing quality | 0/2 |
| ✓ | Dedicated service pages [s1] | 1.5/1.5 |
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: not checked against public sources yet — unverified, no penalty
Dentists & professional licences
| Dentist | Specialization | Licence No. |
|---|---|---|
| Dr. Sergio Eduardo Soto Delgado [s1] | Orthodontics, Maxillary Orthopedics, Clinical Hypnosis | 6595491 |
Red Flags
No red flags identified in the public sources we reviewed.
Data We Could Not Verify
- Reputation & Reviews: No suspicious review patterns
- Medical Infrastructure: On-site X-ray
- Medical Infrastructure: CBCT (3D imaging)
- Medical Infrastructure: Works with international patients
- Communication & Service: Response speed
- Communication & Service: English spoken
- AI & Search Visibility: Google indexing quality
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://sotocenter.com/ |
|---|---|
| Phone | +52 81 3578 7289 |
| +52 81 2589 2803 | |
| https://www.facebook.com/Soto-Center-195478083952790 | |
| Google Maps | Map listing |
| Address | Av. San Pío X 1217, Pío X, 64710 Monterrey, Nuevo León |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s1 | https://sotocenter.com/ | All 21 sitemap URLs read: every page is served in Spanish (lang="es"), with no hreflang alternate, /en/ path or language switch | 2026-09-25 |
| soto-center-refresh | https://www.google.com/maps/place/Soto+Center+%7C+Dentista+en+Monte… | most recent reviews visible dated about 4 months ago | 2026-08-25 |
| soto-center-deepen | https://www.google.com/maps?cid=14471199421380111069&hl=en | Owner reply dated 2026-07-27 to Verónica's 5-star review: "¡Muchísimas gracias por tus palabras..."; similar dated replies on four other reviews | 2026-09-25 |
| soto-center-deepen-2 | https://www.tripadvisor.com/TypeAheadJson?action=API&query=Soto%20C… | TripAdvisor's own TypeAhead search returns no matching Monterrey business | 2026-09-25 |
| soto-center-deepen-3 | https://sotocenter.com/tendencias-y-novedades-en-el-mundo-de-la-odo… | Clinic blog: "Algunas clínicas, incluida Soto Center, ofrecen servicios de urgencias las 24 horas para abordar problemas inmediatos" | 2026-09-25 |
| soto-center-deepen-4 | https://sotocenter.com/contacto/ | "Si tienes alguna pregunta... no dudes en llamarnos, enviarnos un correo electrónico o un mensaje de whatsApp" - general contact only, no booking calendar | 2026-09-25 |
| soto-center-deepen-5 | search:best dentist Monterrey | Web search on 2026-09-25: results 1–9 were yelp.com, en.dentalclinicmty.com (x2), medicaltourismco.com, dentaldepartures.com, medicaltourismex.com (x2), dentalmexico.com, dentavacation.com; the clinic's site and name were not among them. | 2026-09-25 |
| soto-center-deepen-6 | search:English speaking dentist Monterrey | Web search on 2026-09-25: results 1–9 were getglobalcare.com, dentistamty.com, flyhospital.com, medicaltourismco.com (x2), dentavacation.com (x2), dentaldepartures.com (x2); the clinic's site and name were not among them. | 2026-09-25 |
| soto-center-deepen-7 | search:dental implants Monterrey | Web search on 2026-09-25: results 1–9 were us-uk.bookimed.com, dentalimplantsmonterrey.com, dentavacation.com, medicaltourismex.com (x2), montereybayoralsurgery.com, en.wikipedia.org (x3); the clinic's site and name were not among them. | 2026-09-25 |
| soto-center-deepen-8 | search:emergency dentist Monterrey | Web search on 2026-09-25: results 1–9 were dentalumex.com, yelp.com, doctoralia.com.mx, mydentistinmonterrey.com, allorthodontic.com, zurit.com.mx, en.dentalclinicmty.com, dentalmexico.com, medicaltourismex.com; the clinic's site and name were not among them. | 2026-09-25 |
| soto-center-deepen-9 | search:Monterrey dental clinic for expats | Web search on 2026-09-25: results 1–9 were whatclinic.com, us-uk.bookimed.com, getglobalcare.com, dentistamty.com, en.dentalclinicmty.com, dentavacation.com, medicaltourismco.com, placidway.com, dentaldepartures.com; the clinic's site and name were not among them. | 2026-09-25 |
| soto-center-deepen-10 | https://www.google.com/maps?cid=14471199421380111069&hl=en | Listing photo: two clinicians in surgical gear with a 'soto' branded cap treating a patient, surrounded by real instrument trays | 2026-09-25 |
| soto-center-deepen-11 | https://www.google.com/maps?cid=14471199421380111069&hl=en | Histogram 1★0/2★0/3★0/4★0/5★11 of 11 | 2026-09-25 |
| soto-center-deepen-12 | https://sotocenter.com/ | Site's own social links are Facebook, Instagram, YouTube and Twitter; no TripAdvisor link across all 21 pages | 2026-09-25 |
| soto-center-deepen-13 | https://www.google.com/maps?cid=14471199421380111069&hl=en | Google Business Profile: Saturday 9:00-15:00 | 2026-09-25 |
| soto-center-deepen-14 | https://sotocenter.com/ | JSON-LD across the site includes @type Dentist and Organization alongside WebSite/Article markup | 2026-09-25 |
| soto-center-platforms | https://www.doctoralia.com.mx/clinicas/soto-center | Doctoralia clinic page "Soto Center", read 2026-10-01: Av. Pío X 1217, Col. Pío X, 1er piso local 3, Monterrey 64710 (the clinic's address), specialist Dr. Sergio Eduardo Soto Delgado; 1 patient review | 2026-10-01 |
| soto-center-deepen-15 | https://www.google.com/maps?cid=14471199421380111069&hl=en | Google listing "Soto Center | Dentista en Monterrey" (Dentist, Cosmetic dentist, Dental clinic), read 2026-10-05 in three review orders (the five lowest-rated, the five newest and the five most relevant): rated 5 from 11 reviews (1★ 0 / 2★ 0 / 3★ 0 / 4★ 0 / 5★ 11); 6 distinct reviews read, dated 2024-04-01 to 2026-04-07, 6 with an owner reply | 2026-10-05 |
Change History
| Date | Change |
|---|---|
| 2026-09-25 | Search visibility checked on 2026-09-25 for the five pending Monterrey queries: not present for "best dentist Monterrey", "English speaking dentist Monterrey", "dental implants Monterrey", "emergency dentist Monterrey", "Monterrey dental clinic for expats". |
| 2026-09-25 | Re-read on 2026-09-25: the clinic's website (all 21 pages) and its Google listing across three review sortings. Recorded: a genuine team-at-work photo, consistent owner replies, no recurring complaints, emergency service stated on the clinic's blog, Saturday hours, and Dentist/Organization structured data. No English site version and no online booking beyond phone, email and WhatsApp. No TripAdvisor presence found. |
| 2026-08-25 | License verification 2026-08-25 against CLUES: registry's master-file download timed out and it has no search form, so this clinic's license could not be found or ruled false; recorded null. Dr. Sergio Eduardo Soto Delgado already has cédula 6595491 on file from the clinic's own site; skipped re-lookup since RNP (the only dentist-scope registry) is unreachable (ECONNREFUSED, re-tested 2026-08-25) and could not cross-check it anyway. |
| 2026-08-25 | Re-verification 2026-08-25: confirmed website live, name, address, and phone (site lists no phone on the Maps card itself, but sotocenter.com confirms it); captured Google rating 5.0 (11 reviews) and Maps URL/geo coordinates (none previously on file). |
A question or a correction?
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